For What It’s Worth

For What It’s Worth

For What It’s Worth is an artwork by Dillon Marsh, a Cape Town-based photographer known for his committed work highlighting man’s impact on his environment. With his career, the South African artist wants to show how an industry can shape the history, the economy, but also the face of an entire country: “Whether they are active or long dormant, mines speak of a combination of sacrifice and gain […].”

© Copyright - Dillon Marsh

© Copyright – Dillon Marsh

Thanks to his combined photography and digitally generated elements, he creates impressive visualizations of the number of precious metals extracted from mines in several South African regions. The balance of sacrifice and gain has never been so clearly represented in photography.

The balance of sacrifice and gain it’s all we think about, at the moment, at Fairmat.
The sacrifice of greenhouse gas emission vs. the gain of coolness when using the AC allows working in better conditions.
The sacrifice of natural resources vs. the gain of modern technology
The sacrifice of carbon emission (even at a minimum level) when something is recycled vs. the gain of not producing something new.

In the coming years, this balance of sacrifice and gain may arise more and more often than ever.
What it’s clear is that discussions about this balance are already top of mind of any clients we are talking to. Whether they are looking for recycled materials without paying the environmental sacrifice they were used to or when they want to avoid the renunciation of landfills and incineration.